As an SEO agency owner I used to be afraid to tell the whole truth about SEO.
Facts I didn’t share up front included: – How much SEO costs (my agency charges a minimum of $5K/month) – How long SEO takes to start working (3-6 months) – How long SEO takes to generate positive returns (generally 6-12 months) I didn’t share these facts because I knew it would turn some people off, and I didn’t want to lose ANYONE. That was a mistake. In choosing to NOT turn off some people, I didn’t TURN ON the right people.
The right potential client for my agency WANTS to spend $5K/month, if not $10-50K/month. The right client for my agency knows SEO is a long term proposition, and wouldn’t trust an SEO agency that promised quick results. By NOT sharing these facts, I hurt myself. I pushed the right clients away. Now I’m up front about these facts, and guess what?
My agency is doing better than ever because the right clients want to work with us, and we’re not wasting time talking to clients who aren’t the right fit, which frees up our time to focus on those who ARE the right fit. What are the “scary” facts about your business? What keeps you from sharing them? Or what benefits have you found when sharing them?
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